The latest in eSports is at the Toronto Auto Show.

Asus and Republic of Gamers are at the Canadian International Auto Show to showcase a brand new venture in eSports: eMotorsports. Just like football has Madden, soccer has FIFA World Cup, and professional basketball has NBA 2K, so too, does motorsports have games like Forza and Gran Turismo.

However, motorsports hasn’t embraced the eSports revolution in the same way as other professional sports leagues. Asus and Republic of Gamers are looking to change that.

“This is fairly new, even for us at Asus and Republic of Gamers, but what we’re seeing in the last year is that motorsports is taking a heavy ‘simulation’ style promotion,” says Jonathan Yang, marketing specialist at Asus. Games like Forza and Gran Turismo are less a racing game in the same vein as Mario Kart, and much more a racing simulation, where gamers demand more and more realism.

In fact, the eMotorsports booth has a quad-case of virtual race cars where gamers can get behind the wheel of a simulated version of a multi-million-dollar racer. A GT Ultimate chair, Next Level Racing pedals, a Thrustmaster wheel, and an HTC Vive are all you need to produce an authentic simulation of actually driving a 500 hp race car.

For those that haven’t actually driven a car more powerful than a Civic, the difference is stark. Most vastly underestimate their speed and wind up smashing into walls after every curve. But for someone willing to unlearn all the bad habits gained from more arcade-style racers then this is a great stepping stone to the real thing.

There’s obviously a market, as both Gran Turismo and Forza have multiple iterations, but it’s not quite the same audience as most gamers. As Jonathan explains, “Instead of showcasing eMotorsports at Gamescom in Germany or PAX East or West or at a Fan Expo we’re here at the Canadian International Auto Show where it makes sense.”

It makes sense because the same audience that wants to look at real supercars are the ones that would also like to drive one—even in a virtual environment. While virtual reality hasn’t been able to completely immerse users— with a few optional additions—it can far more accurately simulate the cockpit of a race car.

While eMotorsports may never quite ascend to the heights of League of Legends or Counterstrike in the eSports world, that’s not necessarily the goal. “Traditional sports, in general, have this kinda gap where we’re seeing the NBA support NBA2K leagues, FIFA supports FIFA World Cup … and we’re seeing Madden NFL host tournaments, Madden Plays,” but so far few professional racing leagues support either Forza or Gran Turismo.

“This is just inviting a bigger demographic for more sports to be included in the virtual space as well,” Jonathan says.