Hellmann’s Canada (yes, the brand of mayonnaise) is teaming up with a national food charity to turn spoiled turnips into meals for the needy.
You know Animal Crossing: New Horizons has made the big time when multinational corporations think it’s worth their time to pay someone to convert their island into a virtual advertisement. First came a Hong Kong-based fast-food chain, then Kentucky Fried Chicken got in on the action. Now we’ve got a brand of mayonnaise that’s decided to convert an entire island into a living monument to their brand, but at least this time they’ve decided to advertise with a worthy cause.
Hellmann’s Canada has teamed up with Second Harvest, a Canadian food rescue charity, to turn spoiled turnips into donated meals. Second Harvest is Canada’s largest food rescue charity that recovers unsold food and redistributes it to over 1000 social service organizations across the country. Those organizations include school programs, seniors’ centers, shelters, food banks, and regional food hubs. The service is completely free to use or donate to and uses an online platform to link donations with hungry mouths.
It’s also great for the environment since all that food would have just gone into a landfill.
Anyway, Hellmann’s will introduce Hellmann’s Island to the world by accepting donations of spoiled turnips. For every turnip you’ve let go to waste, drop it off on Hellmann’s island and Hellmann’s will donate one meal to Second Harvest. Their goal is to get at least 25,000 spoiled turnips, and since the Turnip market is definitely still a massive concern in Animal Crossing: New Horizons, this probably won’t take too long.
And once you’re on the island, you can get a bunch of Hellmann’s branded merch and take a selfie with a Hellmann’s employee.
Hellmann’s Island opens Monday, August 17, and will be open from 2:30 PM to 12:00 AM. Hellmann’s didn’t say how to get a Dodo code, but they’ll probably just post it on their Twitter.
Source: Hellmann’s Twitter
