After Guy “Dr. Disrespect” Beahm’s recent and seemingly permanent Twitch ban, rumors started quickly circulating about what exactly could be happening. Now, some mysterious posts building hype for an alleged upcoming streaming platform called Brime could potentially provide some answers. Here’s what we know about Twitch’s apparent future competitor.
Mixer’s Merger And The Announcement Of Brime
The future of streaming has undergone a huge change in recent weeks. Microsoft’s Mixer platform is due to be disbanded on July 22nd and Microsoft will instead enter into a partnership with Facebook Gaming. When this news was announced, the streaming community was in disbelief, with streamers discovering the news at the same time as everyone else.
Since then rumors of a new platform have begun slowly circulating. One of these was the announcement of Brime by The Mixer Magic’s Twitter channel, a social feed dedicated to sharing news and supporting streamers on Beam/Mixer since 2015, primarily through the #beamlove initiative.
The Brime Twitter channel currently offers little in the way of information, but it is promising to answer questions on June 29th, so we should soon find out if the rumors surrounding the platform are true.
Rumors And Speculation
Currently, most of the rumors surrounding Brime are based on the circulation of a conveniently anonymous post on 4chan at 4 am suggesting that music streaming platform Spotify and internet giant Google are behind the initiative. However, it’s not exactly peak reliabilit, as the information is also incredibly flawed.
In regards to Dr. Disrespect’s ban, which seemingly prompted this post, Twitch has not released a reason or statement about the case. Beahm has tweeted simply saying “Champions Club, Twitch has not notified me on the specific reason behind their decision… Firm handshakes to all for the support during this difficult time. -Dr Disrespect.” Whatever is going on both parties are keeping tightlipped, at least for now. So, is this rumor true? Here are the problematic parts.
Both Shroud and Ninja were under long term contracts with Mixer up until their unexpected termination earlier this week. However, if they’ve been planning to platform switch for a while, then why did they move to Mixer in the first place? Ninja only made the move in August 2019, with Shroud following in October. Did they expect Mixer to fail? Were they hoping to make a short term gain while they waited out the development of Brime? If Doc was involved as well, then why didn’t he follow them or at least not resign with Twitch? His most recent contract was signed as recently as March, 2020.
Even if we assume for a moment that the new platform was a secret and the owners chose Mixer’s demise to step into the public sphere as a new alternative, the way it’s been done just doesn’t make sense. Here’s why.
An Unprofessional Professional Launch
Brime may have a Twitter account, but it doesn’t have a registered company, at least not one that’s easily searchable, or a website or any other internet presence beyond a large amount of hype that’s only really taken off since they were blamed for Dr. Disrespect’s ban.
A domain search suggests that all Brime domains purchased have been bought in the last couple of days, after the original “announcement” post, with the exception of Brime.com, which was purchased in 2012 and currently suggests the domain is for sale, if you have $50k.
Currently, the first and main posts on Brime’s social media are still those on MixerMagic’s channel, yet it makes no sense that anyone would announce a new platform they are launching via an entirely different channel. Exploring Brime’s Twitter feed also yields mostly memes, which is certainly a different way of doing things but not a very professional one.
The anonymous source also made another major mistake in closely linking Google and Spotify. While there are many misconceptions about the two companies, Spotify is proudly independent and not owned by Google, despite being the music player of choice for Google’s Home devices. Then there’s also the little tiny snag of Google’s Stadia service.
Stadia was known about for over a year before launch and the brand name was well protected. There’s no way anything to do with either Google or Spotify is launching this way. It also seems impossible that any platform other than one with huge backing is going to afford to entice such big streamers, and even if they did why would those streamers take the chance right now? Ninja already dropped a huge number of subscribers when he switched from Twitch, why would he restart yet again on another platform?
A Clever Troll
This is further enforced if you actually google the word. One of the top entries is an Urban Dictionary definition that says it is “slime or brown mucus secreted by a Yava” Incidentally the definition of Yava says they “have still not caught up with the rapidly developed brain of the human. This explains the sometimes horrific and gruesome actions a Yava can commit.” Not exactly the most professional choice of name, is it?
For now, we just await Monday’s big Brime Q&A when we’ll hopefully find out what’s really going on, at least in terms of the alleged new platform. Meanwhile, the reason for Dr. Disrespect’s ban may take longer to uncover.
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